For math symbols in the running text, you can use bm{} command.
Example:
...$bm{y_{ij}}$ is the response...
The bm macro is different from the mathbf command in that it emboldens everything including symbols.
For math symbols in the equation or eqnarray environment, use a pair of environments:
begin{boldequation} formula end{boldequation} begin{boldequation*} formula end{boldequation*}
The unstarred form has automatic referencing and is numbered, while the starred form has no automatic referencing and numbering.
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